Big goals don’t happen by accident — they happen with clear strategy and consistent action.
If you don’t know where to start — or want accountability and support along the way — let me be your helper elf.
With creativity and decades of technical experience, I help you sleigh your business goals.
A simple, three-part approach to support your Santa business — online and off.

Smart, reliable tech tools help your business run smoothly, make a strong first impression, and keep you connected with clients — without adding stress.
You can get a Done-For-You, Done-With-You, or a Do-It-Yourself solution - whichever you are more comfortable with.
Common tools and systems I work with include::

Simple, consistent marketing helps you stay visible, attract new clients, and keep momentum throughout the year — not just in December.
Depending on your goals, marketing support may include:

The business side of being Santa can quietly drain the joy — from frustration and overwhelm to feeling like you’re never doing enough.
Having the right support helps you stay grounded, confident, and focused on what really matters.
The right kind of support helps you:
My name is Jenny Watt, and I help Santa businesses grow through smart, reliable tech and marketing support.
I bring decades of experience using technology creatively and practically to help small businesses grow.
I also have a deep love for the traditions and festivities of the holiday season — especially that jolly old soul, Santa Claus.
With the right mix of experience, creativity, and understanding of Santa work, I help Santas build businesses that truly support them.
If you’re ready for support that’s thoughtful, practical, and built around how Santa work actually happens, I’d love to work together.
If you’re looking for quick fixes or the cheapest option, I’m probably not the right fit.
If you want a website that reflects your professionalism, supports your business, and is built by someone who understands Santa work from the inside out — I’d love to talk.
Every project starts with a conversation. We’ll look at where you are, where you want to go, and what it will take to get you there.